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Innovation, prestige, performance & precision are the soul of TAG Heuer. But above all, there is passion. This is what inspires us and what beats at the heart of every TAG Heuer timepiece.

TAG Heuer, in keeping with its image as a luxury brand with an innovative spirit, has long standing links with the world of sport and Hollywood.

The TAG Heuer company, right from the time of its founding by Edouard Heuer in 1860, has always been in the avant-garde of Swiss watchmaking.

TAG Heuer has established a solid and enviable reputation. The company’s successful role in the greatest sports events of the past decades have placed it in the avant-garde of timekeeping and new technologies for measuring time.

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